Comparison and Contrast Essay - 745 Words

Some people think that if they could only change one aspect of their lives, it would be perfect. They do not realize that anything that is changed could come with unintended consequences. â€Å"The Monkey’s Paw† by W.W. Jacobs and â€Å"The Third Wish† by Joan Aiken both illustrate this theme. They demonstrate this by granting the main character three wishes, but with each wish that is granted, brings undesirable consequences. The main idea of this essay is to compare and contrast â€Å"The Monkey’s Paw† and â€Å"The Third Wish.† Although the â€Å"The Monkey’s Paw† and â€Å"The Third Wish† are both fantasies and have similar themes, they have different main characters, wishes, and resolutions. â€Å"A good story, whether it is true, made-up, or somewhere in between,†¦show more content†¦Although regretting wishing another wish, Mr. White wishes Herbert, his son, to be alive again. Unfortunately, Mr. White re alizes that Herbert will return in his mutilated form, so he quickly wishes for Herbert to return to the grave before his wife is traumatized. As Mr. White and his wife look out at an empty street, awaiting Herbert’s arrival, they are heartbroken knowing that they will probably never see Herbert again. Unlike Mr. White’s first wish, Mr. Peters wishes for a wife as beautiful as the forest. However, Mr. Peters apprehends that Leita, his wife, will never be satisfied being a human, because she longs to be with her swan sister. So, for his second wish, he wishes her back to swan form. Now, without Leita Mr. Peters, as well as Mr. White, is heartbroken and a lonely man, once again. Now, understanding that wishes only lead to misfortune, he decides not to use the third wish. The end of a story, when all loose ends are tied and the reader knows what happens to the character(s), can be described as the resolution. The theme of a story often goes along with the resolution as we ll. â€Å"The Monkey’s Paw† resolution is rather dark. Mr. White and his wife are heartbroken staring at an empty street, knowing that they will never see their son again. The theme is â€Å"if fate ruled people’s lives, and those who interfere with it do to their own sorrow.† Overall, â€Å"The Third Wish† is much more ofShow MoreRelatedComparison and Contrast Essay1159 Words   |  5 PagesCOMPARISON AND CONTRAST ESSAY Comparison and Contrast Essay Definition: In this kind of essay, the aim is to show the similarities and differences of two items, two people, two countries, or how something or someone has changed. When comparing two things, we focus more on the similarities though we may mention the differences shortly. When contrasting two things, we point out the differences between them. The most important point to consider while planning a comparison and contrast essay is choosingRead MoreComparison and Contrast Essay7914 Words   |  32 PagesComparison and Contrast Essay Prepared for the Communication Competencies Center University of Puerto Rico at Humacao Title V Project Anà ­bal Muà ±oz Claudio May 2005 Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦i General Objective †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ii Specific Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ii How can you use this module? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...1 Part I. General Knowledge of Essay Structures and Content†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Part II. Writing a Comparison and ContrastRead MoreComparison and Contrast Essay686 Words   |  3 PagesComparison and Contrast Essay Children under 5 vs. Dogs as Pets There are many couples that choose to own dogs as pets in lieu of having children. Dogs fill a void in the hearts of many as a small child may. A dog has a lot in common with a small child, except a baby turns into an adult and most of the responsibilities of taking care of a child go out the door with the offspring. Having a dog is like having an infant for 12 to 15 years. A dog and a baby both drool uncontrollably and constantlyRead MoreComparison Contrast Essay1373 Words   |  6 PagesIn society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simplyRead MoreEssay about Comparison Contrast1033 Words   |  5 PagesEssay 2 Scott Momaday’s â€Å"The Way to Rainy Mountain† and Bobbie Ann Mason’s â€Å"Being Country† are two the texts to be compared. Though they share similarities, they too are quite different. They both share similar topics, in that they are two stories of cultures, but written from different perspectives of their cultures. Momaday is from the Kiowas tribe of the plains of Oklahoma, and Mason from a farm in Mayfield, Kentucky. Both exhibit some comparisons, but mostly contrasts throughoutRead MoreEssay on Comparison and Contrast in The Great Gatsby1769 Words   |  8 PagesComparison and Contrast in The Great Gatsby      Ã‚  Ã‚   The success of Francis Scott Key Fitzgeralds The Great Gatsby is in part due to his successful characterization of the main characters through the comparison and contrast of Daisy Buchanan and Myrtle Wilson, Tom Buchanan and George B. Wilson, and Nick Carraway and Jay Gatsby. The contrast is achieved through two principle means: contrasting opposite qualities held by the characters and contrasting one characters posititve or negative qualitiesRead MoreLord of the Flies Comparison/Contrast Essay917 Words   |  4 PagesWilliam Goldings Lord of the Flies is a novel about a group of boys who are lost on a deserted island and must do what they can to survive. At the beginning of the novel, two of the boys, Ralph and Jack, become leaders. These differences will form the main conflict in the story. The differences will cause them to hate each other and the anger that results is a recurring part of the plot throughout the novel. These two boys can be compared by the way the y change, the reason for their actions,Read MoreMen Vs Women - Comparison and Contrast essay836 Words   |  4 Pagesmen, like whenever they are in relationships, they put their mind, body, and soul into making decisions. Meanwhile, men are far less emotional and react on impulse during situations for the sake of having a reason to do so (Men vs Women (Comparison contrast), n.d.). Another one of their many differences is their intellectuality. Aydin (2011) stated that almost all scientists accept that a persons language learning ability, comprehension ability, and emotional quotient are specified accordingRead MoreEssay Comparison/Contrast of Cut and The Fourth of July1405 Words   |  6 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Wilkinson 1 Comparison/Contrast of â€Å"Cut† and â€Å"The Fourth of July† In the two essays â€Å"Cut,† by Bob Greene and â€Å"The Fourth of July,† by Audre Lorde they both discuss how disappointments as a child affected their lives. Greene’s essay gives five examples about how five boys were cut from a sports team and how they used that disappointment to become successful as adults. Lorde’s essay differed in that it told one story of how her and her family were on their vacation inRead MoreEssay about Comparison And Contrast Of Lit580 Words   |  3 Pagesthat she had influenced her writing. She thinks men are beasts, could be from bad dates. Perrault used a very rhythmic and poetic structure. In his days it was much easier to pass down stories and fairy tales if you gave the story a rhythm. In this essay I showed an authoramp;#8217;s bias and point of view. From Perraultamp;#8217;s antiquated vocabulary and writing style to Carteramp;#8217;s beastly descriptions and real life verbiage which shows how two people can write dissimilar works off of

Consumer Behaviour Holiday Decision Making Process

Discuss and critically evaluate the traditional ‘rational problem solving, cognitive model’ of consumer decision making process, in light of the arguments given in the case study: ‘Holiday decision-making: an adaptable and opportunistic ongoing process.’ Every day, each one of us makes various decisions regarding different aspects of our daily routine. To be able to make these decisions, we need to be able to have alternatives. These decisions, however, are made after doing some degree of information search but not all consumer decision-making situations receive or require the same degree of information search. Some purchase decisions require extensive effort, where the consumers need a lot of information to set a criteria and judge†¦show more content†¦(Schiffman. L, Kanuk.L and Hansen. H, 2008, pp.72) Although this economic model forces the consumer to make a decision in a logical manner, it has been criticized as it is regarded as too simplistic and idealistic. In reality, consumers rarely have all the required information or even an adequate degree of involvement to make a perfect decision. Consumers are also limited by their existing skills, habits, reflexes, values and goals. . (Schiffman. L, Kanuk.L and Hansen. H, 2008, pp.72) In addition, not all alternatives lend themselves to quantification in terms that will allow for easy evaluation and because this model cannot predict the future, it is unlikely that decision makers will know all possible outcomes of each alternative. (Griffin. R and Moorhead.G, 2008, pp. 212) Hence, according to Alan Decrop, holiday decision making proved to be an ongoing process which was not characterized by fixed sequential stages. (Solomon. M, Bamossy.G, Askegaard.S and Hogg.M, 2006, pp.392) COGNITIVE MODEL Consumer buying behaviour is affected by a complex web of internal psychological variables. These include: attitude, learning, memory, motivation, perception and personality. According to Rajecki (1990), an attitude is a ‘predisposition to respond cognitively, emotionally, or behaviourally to a particular object in a particular way’. Attitudes guide how buyers react, consumerShow MoreRelatedConsumer Behaviour - Holiday Decision Making Process3233 Words   |  13 PagesCONSUMER BEHAVIOUR: HOLIDAY DECISION MAKING PROCESS SUMMARY: Decisions are omnipresent in the daily lives of human beings. Being tireless decision makers, it stands to reason then that we understand the forces that drive decision making. The following report seeks to critically evaluate the long-held traditional ‘rational problem- solving and cognitive model’ of the consumer decision making process against the background of the holiday decision making patterns of the modern consumer. The one strikingRead MoreConsumer Behaviour Essay1310 Words   |  6 PagesCase Study: Consumer behaviour and holidays In this assignment I will be analysing the following; a case study presented on how holiday decision making varies from the traditional problem-solving model of consumer decision making. Q1 By analysing the traditional problem-solving of consumer decision making you can grasp that the market of holiday makers is more complex. The traditional method follows the concept that the consumers desire or needs creates a problem within the individual, which leadsRead MoreFactors That Affect The Holiday Choice Has Evolved Over The Ages Of Ages1090 Words   |  5 Pagesexperienced tourists between the ages of 8-12, are increasingly becoming a major influence behind family holidays. This age group have usually taken a number of holidays and have visited many different destinations across the globe. As outlined earlier Argyle (1996) makes reference to how a number of factors, age being one of them, have an effect on the holiday-taking decision-making process. This directly links to how tweens are generally now more cultured and have experienced more of life comparedRead MoreFactors That Affect The Holiday Taking Decision Making Process1318 Words   |  6 Pages Who makes the decisions in the family holiday-taking decision-making process? Critically evaluate this question by means of a detailed literature review. The purpose of this essay is to explore and document the different influences that can impact the holiday-taking decision-making process, particularly looking at the role of tweens and their voice regarding the role they play in up-front vacation decision-making. Also this essay will be looking at the role spouses play, howRead MoreA Report Of Buyer Behavior : The Consumer Decision Making Process882 Words   |  4 PagesBuyer Behaviour: The Consumer Decision-Making Process as it relates to purchasing a rental service in the classic car industry. Section 1: Introduction (about 150 – 200 words) The study of consumer behaviour examines consumer’s methods of purchasing and divestment of possessions, labour, concepts or knowledge by people, associations and companies to fulfil their necessities and desires (Keller Kotler , 2011). This is significant to marketers because with a good knowledge base about consumers theyRead MoreThe Case Household Appliance And Perfumes1336 Words   |  6 Pages The typical decision making process and that well-structured with the five processes is based on a special purposeful search by the customer. Once the problem has been recognized, customers need to acquire adequate information to resolve it. Information search is the process by customer surveys their environment for appropriate data to make a reasonable decision. The search process that consumer might follow for products category like in this case household appliance and perfumes, is differentRead MoreExplain Why It Is Important for Marketers to Understand the Consumer Decision Making Process918 Words   |  4 PagesConsumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use. Research suggests that customers go through a five-stage decision-making process when making any purchase. This is summarised in the diagram below: Figure 1, This model is important for anyone making marketing decisionsRead MoreFamily Communication Patterns : Mothers And Fathers Communication Style And Children s Influence On Family Decision Making850 Words   |  4 PagesFathers Communication Style and Children s Perceived Influence in Family Decision Making. Journal of International Consumer Marketing. 19 (2), 75-95 Belch, G. E., Belch, M. A., Ceresino, G. (1985) Parental and teenage child influences in family decision making. Journal of Business Research, 13(2), 163-176. Blichfeldt, B. S., Pedersen, B. M., Johansen, A., Hansen, L. (2010) Tweens Tourists: Children and Decision-Making. Journal of Tourism Consumption and Practice, 2(1), 1-24. Blood Jr., R. ORead MoreInderstanding Consumer Behaviour Towards Luxury Products14749 Words   |  59 PagesA Report On Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137, Marketing Year 2009-10 K J Somaiya Institute of Management Studies Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR, Mumbai K J Somaiya Institute of ManagementRead MoreConsumer Behavior of an International Chinese Student Essay1236 Words   |  5 PagesIntroduction Consumer behaviour is defined as the behaviour that consumers undertake in seeking, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their personal needs (Nayeem 2012). Different consumer may have different choices in purchase that is dependent on various influences. High involvement purchase sets the best example of engaging in consumer behaviour in various aspects as complex buying behaviour occurs when the consumer is highly involved

Integration Level Offered By This System Is High Free Samples

Question: What Is The Integration Level Offered By This System Is High? Answer: Introduction Automatic Information Systems are extremely necessary in the functions and operations that are carried out by the organizations in the present times. Execution of these operations through manual processes is no longer feasible and it has become essential to adapt latest technology for operational, technical and administrative activities that are carried out in the organization. Accounting Information Systems are one such information systems that automate the operations associated with the accounts department. Banking sector is one of the prime users of such information systems as the majority of activities that take place in banks are related to finance and accounts. Business Processes The business processes that are carried out in a bank are as listed below: Account management activities such as opening of a new account, closing of account, modifying the account details etc. Loan Processing activities processing of application, sanctioning of loan, calculation of premiums etc. Credit Management activities such as management of card requests, activation and generation of cards, pin generation etc. Collation of the mortgage details Accounts transactions such as deposit in the account, withdrawal from the account Reconciliation activities Bill payments and corporate vendor payments Online banking activities Customer service and support Employee management and payroll activities Business Requirements The requirements of business of a bank in terms of accounting information system are associated with the implementation of an integrated system that shall be designed in such a manner that the accounting, auditing and bookkeeping activities are carried out and managed automatically. Also, the management of database along with customer relationship will also be some of the mandatory requirements in association with the banks. System Requirements The accounting information system for the banks will be required to have the functional specifications and abilities to carry out the tasks around account management activities such as opening of a new account, closing of account, modifying the account details etc. with ease. It will also be necessary for the system to have features and algorithms for loan processing activities such as processing of application, sanctioning of loan, calculation of premiums etc. Credit Management activities such as management of card requests, activation and generation of cards, pin generation etc. will also be done through the system along with collation of the mortgage details. There will also be requirements around the fulfillment of accounts transactions such as deposit in the account, withdrawal from the account and reconciliation activities. There must be procedures and programs installed for bill payments and corporate vendor payments along with streamlining of online banking activities. Custom er service and support along with employee management and payroll activities will also be done through the information system (Ryan, 2016). The accounting information systems designed for the banks would also require having the following set of system qualities: Enhanced performance of the system will be one of the essential system qualities to make sure that the response time and throughput time involved in the system and its operation is minimum Reliability of the system to make sure that the information around the accounts and finance that is retrieved from the system is accurate at all times and there are no loopholes present in between System adaptability to make sure that the system is adaptable and adjustable as per the environment and can be easily integrated with the existing set of systems Scalability of the system to make sure that the system can be scaled up or scaled down as per the requirements without any need to re-design the entire system from scratch Security of the system shall also be included as one of the prime requirements as it will be essential that the security risks, vulnerabilities and threats do not take place. Software and Vendor Selection Some of the popular accounting information system packages and vendors that are available in the market to choose as per the needs and requirements are as listed below. Intuit QuickBooks Intuit QuickBooks is one of the accounting information system packages that is being widely used because of its amazing performance and the unique set of features that come along with this package. The system fulfills the requirements of various user types such as home users, small business vendors along with large enterprise and can also be customized at the time of purchase to include only the features that are required. The essential and advanced accounting activities are offered by this package with some of the features as listed below. The primary aim of any bank is to provide high quality services to the clients with the costs as low as possible. This package allows cost-savings by including only the necessary activities to be executed There are no issues or drops in terms of performance in the case of this accounting system that leads to higher customer satisfaction There is a lot of critical and sensitive data that is associated with any bank. This data is kept secure and protected in the databases of this system. It allows the customers to carry out the accounting activities at any time as it is easily available and always accessible. The security framework that is used in this software is based upon the latest measures for enhancement of security (Advisoryhq, 2015). MYOB Accounting Software MYOB is one of the accounting information system packages that is being widely used because of its amazing performance and the unique set of features that come along with this package. The system fulfills the requirements of various user types such as home users, small business vendors along with large enterprise and can also be customized at the time of purchase to include only the features that are required. The essential and advanced accounting activities are offered by this package with some of the features as listed below. There are a number of real-time activities that are required to be monitored and executed in the banks and the real-time view is provided by this package An easy and strong integration is set up for all of the Point of Sale transactions The system does not get impacted by the issues in the network connectivity as it remains functional in the offline mode Legal and regulatory compliance and standards are met by this package Customization is made possible through this system (Myob, 2016). Reckon Reckon is one of the accounting information system packages that is being widely used because of its amazing performance and the unique set of features that come along with this package. The system fulfills the requirements of various user types such as home users, small business vendors along with large enterprise and can also be customized at the time of purchase to include only the features that are required. The essential and advanced accounting activities are offered by this package with some of the features as listed below. Security of investments that are made by the customers is desired so that there are no risks involved. This sense of security is provided by this system as it has a huge customer base User experience that is offered by this system is rich Credit management and reconciliation activities can be smoothly done with this system (Carey, 2015). Saasu Saasu is one of the accounting information system packages that is being widely used because of its amazing performance and the unique set of features that come along with this package. The system fulfills the requirements of various user types such as home users, small business vendors along with large enterprise and can also be customized at the time of purchase to include only the features that are required. The essential and advanced accounting activities are offered by this package with some of the features as listed below. A lot of customization can be done in terms of the various currency options that are supported by this system There are several other systems that are present in the organizations and the integration with all of these systems is made possible Xero Xero is one of the accounting information system packages that is being widely used because of its amazing performance and the unique set of features that come along with this package. The system fulfills the requirements of various user types such as home users, small business vendors along with large enterprise and can also be customized at the time of purchase to include only the features that are required. The essential and advanced accounting activities are offered by this package with some of the features as listed below. This system does not require the presence of a human resource for its monitoring and evaluation Bookkeeping activities along with reconciliation tasks can be smoothly done Integration level offered by this system is high (Miller, 2016). Methods of Utilization of Technology Some of the software and packages that is available to be adapted and implemented by the banks have been listed above and there are a number of other vendors in the market as well. Custom Developed Software Banks can make use of custom developed software to implement the same in their architecture. Custom developed software is the one which is designed and delivered as per the exact specifications and requirements that are demanded by the customer. There are certain functional aspects that are required by a particular bank which may be of no use for the other. For instance, there will be difference in the desired features for a small scale bank and a large scale bank. Custom software has the ability to fulfill the requirements of all. However, there is one drawback that is associated with this option as it scores high in terms of the cost. Package Purchasing There are also ready to use packages that are available in the market to be purchased and used as it is. The costs that are associated with such packages are generally lower and these also take lesser time to be implemented. There is also a high degree of reliability that is associated with these packages as the customers can easily look through the reviews and feedback provided by others. Trainings are also available easily through this package and the documentation is also available in abundance. There are certain drawbacks that are associated with this package in terms of the mapping with the requirements as the features are already designed. Outsourcing It is a method in which a third party will be contacted to accomplish the design, development and implementation of the accounting information systems in the banks. The entire responsibility of carrying out these activities will be on the third parties which will involve lesser administration and management by the banking staff. This process may however take an increased time and will not fit if there is an immediate requirement. Level of Efficiency There are a number of success factors that shall be evaluated to understand the efficiency of the technological implementation of accounting information systems that will take place in the banks. Mapping of the actual and estimated values in terms of the schedule and budget. In case of a perfect match, the level of efficiency will be high. Percentage of manual processing that was done earlier than implementation and calculation of the same post implementation. Employee satisfaction in terms of the overall organization and management of the accounting activities with the aid of the automated system. Customer satisfaction levels to understand the ability and efficiency of the technology to meet the customer demands and expectations Potential Security Risks and Data Breaches Confidentiality Attacks Eavesdropping There are a number of channels and activities that are involved in the business processes of a bank. These entities may be internal or external to the organization which leads to the inclusion of a number of different access points. It is because of this reason that eavesdropping in to the system can be easily done to capture confidential data (Wood, 2016). Unauthorized Tracking Banks are associated with a lot many and certain non-stop transactions and activities. There is huge to and fro of information that takes place through several channels which leads to unauthorized tracking by the malicious entities in one of the channels. These attacks become difficult to track as there are varied entities involved. Data Mining Attacks Data mining and data analytics is used in the information associated with the banks to apply the concepts of business intelligence to achieve streamlined results. However, the attackers often execute data mining attacks on the information to cause damage to the confidentiality of the same (Amato, 2016). Reconstruction Attacks During the exchange of the information, it is often observed that the attackers capture the banking information and reconstruct it to give it a new shape and structure. Such attacks have a huge impact on the confidentiality of the information. Integrity Attacks Message Alteration Integrity plays an extremely important role in case of the information that is associated with the banks as it is necessary to have authorized modifications failing which there will be huge damage that will be caused. Integrity of the information is violated by the execution of message alteration attacks in which the exchange of messages that take place between the two banking activities is modified and changed in an unauthorized manner (Microsoft, 2016). Media Alteration Integrity plays an extremely important role in case of the information that is associated with the banks as it is necessary to have authorized modifications failing which there will be huge damage that will be caused. Integrity of the information is violated by the execution of media alteration attacks in which the exchange of media that take place between the two banking activities is modified and changed in an unauthorized manner (Aws, 2016). Availability Attacks Flooding Attacks Banking services that are provided by the accounting information systems are often impacted adversely by flooding as the availability attack. It is an attack in which the attackers launch unwanted data on the information system to degrade its performance which is gradually moved to the state of a breakdown (Nichols, 2016). Server Impersonating There are many servers that are associated with the accounting information systems that are used in the banks. Server impersonation is done to trick the users to gain important information (Mahmoud, 2015). QoS Abuse QoS stands for Quality of Service and it is often put at risk because of the malevolent activities that are carried by the attackers to impact the system availability. Issues with the availability of the system impact the quality immediately (Panetta, 2016). Guidelines on Mitigation of the Risks Banks can make use of the anti-denial tools and components in their accounting information systems and the overall architecture to make sure that the system availability is not impacted in any scenario Accounting information systems will be accessed by many entities and it shall be made sure that advanced authentication mechanisms such as Single Sign on, one time passwords and multi0step authentication with the use of biometrics is implemented (Lu, 2014). Network attacks are the most common forms of security attacks that take place in association with the accounting information systems. It is therefore essential to make use of advanced network monitoring and network auditing tools to put a check on all the activities that take place on all the networks through which the system is accessed (Jing, 2014) Encryption of the information is a prime necessity as the attacks take place in spite of putting and implementing the security measures. Encrypted information will be of no use for the attackers and its misuse will be prevented. There are a number of intrusion detection and prevention systems that are available that have the ability to detect any of the malicious activity attempted on the system. Upgrading and maintenance of the accounting information system shall be done to make sure that there are no version specific attacks executed. Basic security of the systems shall be ensured by installation of the firewalls along with the use of proxy servers and anti-malware packages (Bhabad, 2016). Conclusion Accounting Information Systems are one such information systems that automate the operations associated with the accounts department. Banking sector is one of the prime users of such information systems as the majority of activities that take place in banks are related to finance and accounts. The requirements of business of a bank in terms of accounting information system are associated with the implementation of an integrated system that shall be designed in such a manner that the accounting, auditing and bookkeeping activities are carried out and managed automatically. Also, the management of database along with customer relationship will also be some of the mandatory requirements in association with the banks. The accounting information system for the banks will be required to have the functional specifications and abilities to carry out the tasks around account management, loan processing, reconciliation activities, online banking, customer relationships and many more. There are a lot many vendors in the market that may be selected to acquire the desired system. The acquisition of the technology can be done through a number of different methods such as custom software, outsourcing, packaged purchase and many more. There are numerous security issues and problems that may emerge with the implementation of automated systems in terms of information security and data protection issues. These issues and risks shall be handled with the aid of the implementation of basic and advanced security mechanisms References Advisoryhq. (2015). 5 Best Small Business Accounting Software in Australia. AdvisoryHQ. Retrieved 12 May 2017, from https://www.advisoryhq.com/articles/5-best-small-business-accounting-software-in-australia/ Amato, N. (2016). The hidden costs of a data breach.. Retrieved 12 May 2017, from https://www.journalofaccountancy.com/news/2016/jul/hidden-costs-of-data-breach-201614870.html Aws. (2016). Overview of Security Processes. Retrieved 12 May 2017, from https://d0.awsstatic.com/whitepapers/aws-security-whitepaper.pdf Bhabad, M. (2015). Internet of Things: Architecture, Security Issues and Countermeasures.. Retrieved 12 May 2017, from https://www.ijcaonline.org/research/volume125/number14/bhabad-2015-ijca-906251.pdf Carey, M. (2015). Cloud Accounting Overview 2015: MYOB Essentials vs Xero vs Intuit QuickBooks Online vs Reckon One - Digital First. Digital First. Retrieved 12 May 2017, from https://www.digitalfirst.com/2015-overview-cloud-accounting-software/ Jing, Q. (2014). Security of the Internet of Things: perspectives and challenges. Retrieved 12 May 2017, from https://csi.dgist.ac.kr/uploads/Seminar/1407_IoT_SSH.pdf Lu, C. (2014). Overview of Security and Privacy Issues in the Internet of Things. Retrieved 12 May 2017, from https://www.cse.wustl.edu/~jain/cse574-14/ftp/security.pdf Mahmoud, R. (2015). Internet of things (IoT) security: Current status, challenges and prospective measures - IEEE Xplore Document. Ieeexplore.ieee.org. Retrieved 12 May 2017, from https://ieeexplore.ieee.org/document/7412116/ Microsoft. (2016). Core Infrastructure Optimization: IT Security Processes - Best Practices for Business IT. Retrieved 12 May 2017, from https://www.microsoft.com/india/infrastructure/capabilities/itprocesses.mspx Miller, k. (2016). Xero Review 2016 | Reviews, Ratings, Complaints, Comparisons. Merchant Maverick. Retrieved 12 May 2017, from https://www.merchantmaverick.com/reviews/xero-review/ Myob. (2016). Online Accounting Software for Small Business | MYOB. Myob.com. Retrieved 12 May 2017, from https://www.myob.com/au/accounting-software/compare Nichols, A. (2016). Perspective Threats Risk Analysis Process. Sans.org. Retrieved 12 May 2017, from https://www.sans.org/reading-room/whitepapers/auditing/perspective-threats-risk-analysis-process-63 Panetta, K. (2016). Gartner's Top 10 Security Predictions 2016 - Smarter With Gartner. Smarter With Gartner. Retrieved 12 May 2017, from https://www.gartner.com/smarterwithgartner/top-10-security-predictions-2016/ Ryan, E. (2016). THE EVOLUTION OF ACCOUNTING SOFTWARE: PAST, PRESENT AND FUTURE |. Gaaaccounting.com. Retrieved 12 May 2017, from https://www.gaaaccounting.com/the-evolution-of-accounting-software-past-present-and-future/ Wood, P. (2016). Social hacking: The easy way to breach network security. ComputerWeekly. Retrieved 12 May 2017, from https://www.computerweekly.com/tip/Social-hacking-The-easy-way-to-breach-network-securi

Treatment Plan Essay Example For Students

Treatment Plan Essay Treatment Plan Essay A treatment plan is an essential step before the process of treatment itself. Any treatment plan can be constructed only after interviewing the patient, analyzing his/her thoughts, and writing down the reported answers for planning a needed treatment. What is more, there are no doubts that after having the interview with the patient, it is possible to reduce the time spend on various medical examinations and choose the most effective therapy. Besides, one should remember that any treatment plan should include such sections as defining problems/symptoms overview, establishing primary goals for the client, objectives, and designing a detailed system of interventions. We will write a custom essay on Treatment Plan specifically for you for only $16.38 $13.9/page Order now Defining Problems/Symptoms  Overview: This is probably one of the most important parts of the overall treatment plan. Defining problem correctly determines whether diagnosis and treatment methods will be efficient. Each client should describe unique nuances related to one’s feeling and thoughts to reduce the work of a healthcare practitioner and make sure that the diagnosis will be defined correctly.   Besides, to reveal all the nuances of how a problem reveals itself, a healthcare practitioner should spend at least few minutes on asking a patient questions related to the problem and, after that, spend some time for analyzing the patient’s thoughts. Example: The patient reported that he has regular panic attacks for already one week. In most cases, the panic attacks and unpleasant thoughts take place without reason and during the most unexpected moments. He also experiences the ongoing anxiety and, in addition to this, he is afraid of the fact that another panic attack may happen again. Having panic attacks, the patient also experiences sweating, trembling, dizziness, and even chest pain. In addition to this, the client reported about such problems as having all week low energy to do something and no appetite. Primary goals: The primary goals should be based on the problem sections and be as much specific as possible. Therefore, while defining goals, it is useful to include numbers. For example: 1) With the help of therapy sessions, the patients’ panic attacks will be reduced to one per month. 2) The client will learn five new ways of thinking to know how to react to a variety of anxiety-provoking situations that may happen on a daily basis. 3) The client will learn three new effective relaxation strategies to avoid fear-triggering situations. All the defined concrete goals should help the customer to understand that his problem is curable and how working toward the goals will help to resolve the panic disorder. Objectives: The patient should take short term action steps to get rid of the panic disorder. Example: Exposure therapy should be applied two times per week. The patient will be exposed to the objects and situations that may provoke a fear response to identify his hidden fears. The customer will learn how to practice new relaxation strategies to prevent panic. In addition to this, there will be some medications prescribed by a psychiatrist. The patient should report about his feelings while taking the medications and report any possible side effects. Lastly, there will be several therapy sessions aimed at identifying and challenging negative patterns of thinking and replacing these them with more realistic and helpful ways of thinking. Interventions: Interventions are concrete systems of activities designed to help the patient to realize the objectives. All the interventions should go hand in hand with the established goals and must include concrete duration. It is necessary to write about specific activities and write in a detailed way about all the services that will be provided to the client. 1) The patient will visit the cognitive-behavioral therapy for 120 minutes 2 x per week to learn new ways of thinking and reacting to anxiety-provoking situations. .u59119fecdd904a771bb7f713cbe1f5d1 , .u59119fecdd904a771bb7f713cbe1f5d1 .postImageUrl , .u59119fecdd904a771bb7f713cbe1f5d1 .centered-text-area { min-height: 80px; position: relative; } .u59119fecdd904a771bb7f713cbe1f5d1 , .u59119fecdd904a771bb7f713cbe1f5d1:hover , .u59119fecdd904a771bb7f713cbe1f5d1:visited , .u59119fecdd904a771bb7f713cbe1f5d1:active { border:0!important; } .u59119fecdd904a771bb7f713cbe1f5d1 .clearfix:after { content: ""; display: table; clear: both; } .u59119fecdd904a771bb7f713cbe1f5d1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u59119fecdd904a771bb7f713cbe1f5d1:active , .u59119fecdd904a771bb7f713cbe1f5d1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u59119fecdd904a771bb7f713cbe1f5d1 .centered-text-area { width: 100%; position: relative ; } .u59119fecdd904a771bb7f713cbe1f5d1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u59119fecdd904a771bb7f713cbe1f5d1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u59119fecdd904a771bb7f713cbe1f5d1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u59119fecdd904a771bb7f713cbe1f5d1:hover .ctaButton { background-color: #34495E!important; } .u59119fecdd904a771bb7f713cbe1f5d1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u59119fecdd904a771bb7f713cbe1f5d1 .u59119fecdd904a771bb7f713cbe1f5d1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u59119fecdd904a771bb7f713cbe1f5d1:after { content: ""; display: block; clear: both; } READ: Affirmative Action And Discrimination Essay2) The exposure therapy will be applied to the patient at least two times per week for 30 minutes to make sure that the patient exposures to fear-triggering situations practicing newly learned relaxation strategies and system of thoughts. 3) Lastly, the patient will be supposed to intake the prescribed medications for at least one month. The list of medications will include an antidepressant and an anti-anxiety drug. Conclusion Therefore, a treatment plan is a crucial part of any therapy. It helps not only to secure the most effective treatment and identify accurate diagnosis but also helps to establish the relationship of trust with the patient. It determines what the problems of the patient are and which goals need to be established to secure the most effective treatment process. Also, it is necessary to discuss the overall treatment plan to ensure that the patient feels comfortable with what has been planned for him. In case all the things described in the treatment plan will be addressed, it will be possible for the patient to recover from his disease and help him to live a usual life.

Juvenile Justices

Juvenile Justices Introduction Over the last decade, child abuse and neglect has been on the increase. This fact comes with its challenges and right now juvenile justice system is facing challenges and some unique issues that if not well addressed would plunge this system into crisis in future. It is unfortunate that, this system has not undergone restructuring to accommodate changing trends in society.Advertising We will write a custom essay sample on Juvenile Justices specifically for you for only $16.05 $11/page Learn More Laws have not been reviewed to address the ever-changing societal trends in justice matters. Ignoring the facts does not change them, and whether the juvenile justice system acknowledges it or not; there are numerous challenges and unique issues facing the juvenile justice system, in the 21st century regarding the increasing numbers of child abuse and neglect. Increasing Child Abuse and Neglect As aforementioned, child abuse and neglect has been on the i ncrease over the last decade. According to Nation Committee for the Prevention of Child Abuse (NCPCA) (2007), â€Å"Child abuse reports have maintained a steady growth for the past ten years, with the total number of reports nationwide increasing by 45% since 1997† (p. 5). This depicts how grave the issue of child abuse and neglect is. According to National Center on Child Abuse Prevention Research (2000), the year 1999 was the climax with 3,244,000 reports of child abuse and neglect reaching the Child Protective Service (CPS). Neglect is the prominent form of child maltreatment causing over 43% of child fatalities in a year. These statistics are alarming and they pose great challenge to juvenile justice system. In 2001, the Third National Incidence Study (NIS-3) compiled results on child abuse in 25 states showing that, â€Å"62% involved neglect, 25% physical abuse, 7% sexual abuse, 3% emotional maltreatment and 4% other.   For substantiated cases, 31 states gave the fol lowing breakdowns: 60% neglect, 23% physical, 9% sexual, 4% emotional maltreatment and 5% other† (Reid, 2001, p. 6). These figures, compared to say figures of twenty years ago are very different. Most recent results are more revealing. According to Lung and Daro (2009), â€Å"information from 34 states representing 67.3% of the U.S. population under the age of 18, an estimated 1,215 child maltreatment deaths were confirmed by child protective service (CPS) agencies in 2008† (12). Interestingly, these statistics show deaths only. Logically, not all the abused and neglected children die; therefore, the numbers of the abuse and neglect cases has to be higher than the deaths. Moreover, these statistics represent only the reported cases, meaning that the actual number of cases is higher than the documented ones. Therefore, extrapolating these statistics to cover all cases of abuse and neglect and including the unreported cases, child abuse, and neglect has up surged in the r ecent past. What does this mean to the juvenile justice system?Advertising Looking for essay on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Challenges in Juvenile Justice System The fact that more children are being abused and neglected means that more children will end up in criminal practices. According to National Child Abuse (2010), â€Å"Children who experience child abuse neglect are 59% more likely to be arrested as a juvenile, 28% more likely to be arrested as an adult, and 30% more likely to commit violent crime.† This is the nightmare facing the juvenile justice system. Gelles (2006), notes that, increase in child abuse and neglect means increase in criminal practices amongst these children (38). The greatest question remains; is the juvenile justice system prepared to address the increasing number of juvenile crimes cases? As aforementioned, there are numerous challenges facing this system some of which are unique as exposited next. To understand the challenges facing the juvenile justice system in the 21st Century, it is good to know the structures of this system. This system is not meant to handle violent crimes. Moreover, young people below the age of 16 are not supposed to be arraigned in adult courts. Now, this is the stalemate; young people are becoming violent criminals, they are not supposed to be arraigned in adults courts and on the other side, the juvenile justice system does not handle violent crimes. This stalemate does not annul the fact that more young people are becoming violent criminals due to child neglect and abuse. This challenge is unique in its own. The fact is, the justice juvenile system is overwhelmed, and not unless laws are reviewed to accommodate these challenges, the future of this system is doomed to failure. There are unique issues facing the system juvenile system. According to Colon Willoughby, a Wake County District Attorney, â€Å"because the system was meant for petty crimes – such as shoplifting, – it is shrouded in secrecy to protect juvenile offenders† (Lamb, 2009, p. 6). This is another unique issue. This system requires that juvenile case files be kept private to enable these youngsters to start afresh in life as adults. Unfortunately, the trends have changed. These juveniles are no longer interested in petty crimes like shoplifting; no, they are involved in capital crimes; and what is the juvenile justice system doing about it, nothing. The future of this system is bleak; no ray of hope is coming through; not even the administration can do much because law has to be followed. To cap the challenges facing the juvenile system, Colon Willoughby says, â€Å"I think this is a dirty little secret in our court system. We have violent juveniles out there; we are not able to deal with them, and we do not even know who they are† (Lamb, 2009, p. 6). This is true; there are many violent juvenil e ‘criminals’ terrorizing innocent people out there; unfortunately, current laws seem to protect them. As aforementioned, trends have changed and contemporary society is grappling with issues that seemed alien in early 19th century.Advertising We will write a custom essay sample on Juvenile Justices specifically for you for only $16.05 $11/page Learn More Unfortunately, structures have not changed with changing times and just like the dinosaurs, the juvenile justice system may soon be distinct if it cannot cope with change. The greatest future challenge facing this system is that of structural organization. Willoughby posits that, â€Å"Prosecutors and judges in the adult court system have access to juveniles felony records, but prosecutors need a court order to review them. Moreover, it can be time consuming pulling those files because there is centralized statewide system to manage them†¦it is at the discretion of the presiding judge wh ether to allow them in open court† (Lamb, 2009, p. 6). This statement highlights two key issues viz. organizational and structural challenges. The fact that the discretion on whether to arraign a juvenile in open court lies in hands of the presiding judges indicates incompetence of juvenile justice system. Additionally, Willoughby poses the issue of time consumption in retrieving criminal records. These two areas pose the greatest future challenges to juvenile justice system given the upsurge in juvenile crime catalyzed by child abuse and neglect. Conclusion The juvenile justice system is facing numerous challenges coupled with some unique issues that seem insurmountable if drastic measures are not taken in the wake of increasing juvenile crimes emanating from up surging child abuse and neglect. Over the last ten year, child abuse and neglect has been on the rise and this translates into increase in juvenile crime. Moreover, trends in juvenile crimes are changing by the day an d more juveniles are engaging in capital crimes. Unfortunately, the structure and organization of the juvenile justice system does not offer dynamic options of dealing with these changing trends. The justice juvenile system was meant to address petty crimes, which were prevalent amongst youth in those times. Under the current law, a juvenile can only be arraigned in open court after approval by a presiding judge. However, given the increasing number of juvenile crimes, the future of this system is bleak. Reference List Gelles, R. (2006). Child Maltreatment and Foster Care. Gender Issues, 23(4): 36-47 Lamb, A. (2009). Juvenile Justice System Faces Challenges. WRAL, A3.Advertising Looking for essay on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lung, C., Daro, D. (2009) Current Trends in Child Abuse Reporting and Fatalities: The Results of the 2005 Annual Fifty State Survey. National Committee to Prevent  Child Abuse, 6(1): 12-18. National Center on Child Abuse Prevention Research. (2000). Current Trends in Child Abuse Reporting and Fatalities. The Results of the 1999 Annual Fifty State Survey. National Child Abuse. (2010). Child Abuse in America. Web. Nation Committee for the Prevention of Child Abuse. (2007). 2006 Annual Fifty State Survey. Reid, T. (2001). News NIS-3 Data. APSAC Advisor, 9 (3): 6-9.

Tensions and Conflict on the Korean Peninsula

Tensions and Conflict on the Korean Peninsula The Korean Peninsula is a region located in Eastern Asia extending south from the Asian continent for about 683 miles (1,100 km). Today, it is politically divided into North Korea and South Korea. North Korea is located on the northern part of the peninsula, and it extends from China south to the 38th parallel of latitude. South Korea then extends from that area and encompasses the rest of the Korean Peninsula. The Korean Peninsula was in the news for much of 2010, and especially toward the end of the year, because of growing conflicts between the two nations. Conflict on the Korean Peninsula is not new however as North and South Korea have long had tensions with one another that dates back before the Korean War, which ended in 1953. History of the Korean Peninsula Historically, the Korean Peninsula was occupied by only Korea, and it was ruled by several different dynasties, as well as the Japanese and the Chinese. From 1910 to 1945 for example, Korea was controlled by the Japanese, and it was mostly controlled from Tokyo as a part of the Empire of Japan. Toward the end of World War II, the Soviet Union (USSR) declared war on Japan, and by August 10, 1945, it occupied the northern part of the Korean Peninsula. At the end of the war, Korea was then divided into northern and southern portions at the 38th parallel by the Allies at the Potsdam Conference. The United States was to administer the southern part, while the USSR administered the northern area.This division started the conflicts between the two areas of Korea because the northern region followed the USSR and became communist, while the south opposed this form of government and formed a strong anti-communist, capitalist government. As a result, in July of 1948, the anti-communist southern region drafted a constitution and began to hold national elections which were subjected to terrorism. However, on August 15, 1948, the Republic of Korea (South Korea) was officially founded, and Syngman Rhee was elected as president. Shortly after that, the USSR established a Communist North Ko rean Government called the Democratic Peoples Republic of Korea (North Korea) with Kim Il-Sung as its leader. Once the two Koreas were formally established, Rhee and Il-Sung worked to reunify Korea. This caused conflicts though because each wanted to unify the area under their own political system and rival governments were established. Also, North Korea was heavily supported by the USSR and China and fighting along the border of North and South Korea was not uncommon. The Korean War By 1950, the conflicts on the border of North and South Korea led to the beginning of the Korean War. On June 25, 1950, North Korea invaded South Korea and almost immediately the United Nations member states began to send aid to South Korea. North Korea was, however, able to quickly advance south by September 1950. By October though, U.N. forces were able to move the fighting north again and on October 19, North Koreas capital, Pyongyang was taken. In November, Chinese forces joined North Korean forces and the fighting was then moved back south and in January 1951, South Koreas capital, Seoul was taken. In the months that followed, heavy fighting ensued, but the center of the conflict was near the 38th parallel. Although peace negotiations began in July of 1951, fighting continued throughout 1951 and 1952. On July 27, 1953, peace negotiations ended, and the Demilitarized Zone was formed. Shortly after that, an Armistice Agreement was signed by the Korean Peoples Army, the Chinese Peoples Volunteers and the United Nations Command, which was led by the U.S. South Korea however, never signed the agreement, and to this day an official peace treaty has never been signed between North and South Korea.   Todays Tensions Since the end of the Korean War, tensions between North and South Korea have remained. For example according to CNN, in 1968, North Korea unsuccessfully attempted to assassinate South Koreas president. In 1983, a bombing in Myanmar that was linked to North Korea  killed 17 South Korean officials, and in 1987, North Korea was accused of bombing a South Korean airplane. Fighting has also repeatedly occurred both land and sea borders because each nation is continually trying to unify the peninsula with its own system of government.In 2010, tensions between North and South Korea were especially high after a South Korean warship was sunk on March 26. South Korea claims that North Korea sunk the Cheonan in the Yellow Sea off the South Korean island of Baengnyeong. North Korea denied responsibility for the attack and tensions between the two nations have been high ever since. Most recently on November 23, 2010, North Korea launched an artillery attack on the South Korean island of Yeonpyeong. North Korea claims that South Korea was conducting war maneuvers, but South Korea states that it was conducting maritime military drills. Yeonpyeong was also attacked in January 2009. It is located near a maritime border between the countries that North Korea wants moved south. Since the attacks, South Korea began practicing military drills in early December.To learn more about the historic conflict on the Korean Peninsula and the Korean War, visit this  page on the Korean War as well as North Korea and South Korea Facts from this site. Sources CNN Wire Staff. (23 November 2010). Korean Tension: A Look at the Conflict - CNN.com. Infoplease.com. (n.d.). Korean War - Infoplease.com. United States Department of State. (10 December 2010). South Korea.

International Business Strategy Essay Example | Topics and Well Written Essays - 3250 words

International Business Strategy - Essay Example also factors related to consumer viewpoint in their willingness to sample new products with unknown new competitive players, based also on their traditional cultural values. These factors need to be considered prior to entering Spain as a viable profit opportunity. However, evidence provides that the growth rates in Spain associated with consumer willingness to purchase mobile products makes this a quality opportunity if new methods to undercut these values can be accomplished through marketing or other innovative communications methods. Spain represents a tremendous new market opportunity that is marked with sustained growth, despite problems that exist in labour shortages and the presence of a highly regulated labour market. It is recommended to pursue this strategy of expansion into the Spanish marketplace and improve long-term manufacturing and R&D capabilities in the process. Tiko Mobile Technology Limited is a mobile manufacturing product located in Cairo, Egypt. Tiko began manufacturing Network products in 1988 and produces its first mobile phone in 2002. Since then, Tiko Mobile Technology Ltd has produced many models that have faired well in most countries. Tiko has its own SMT line, R&D centre and Assembly Line that have been instrumental to its success in maintaining and cultivating long-term business relationships. The core business activities of the company include ODM (Original Design Manufacturing) and OEM and (Original Equipment Manufacturing) of mobile phones. Its brand name is TAMGO and has 485 employees. Its Annual Sales translates to $850,000 with an OEM capability of 160,000 per month. Currently, it has two major mobile phone products which include 3G mobile phones and GSM phones. Tiko believes in acting for better communication around the globe and for this, the company has invested in Assets and Human resource in order to give its client s the individual care needed. They believe in letting the client specify his unique needs and carefully

Mobile Payment Processing Systems and Analytics Research Paper

Mobile Payment Processing Systems and Analytics - Research Paper Example These standards provide the retailers and other merchants with a clear guidance on the payment process. Kaletunc (45) asserts that this kind of payment is very complex; hence, it is plausible for an entity to indulge in it when this technology is inevitably required. In addition, there are risks associated with the interlinking of card payments through mobile devices. The Mobile payment processing entails the use of credit cards on the mobile devices to effect payments with regard to various business transactions. Poor and Lang (37) posit that in this form of payment processing, any consumer handheld devices like the tablets and iPads can be used to effect payments. These devices can only serve as mobile payment processing devices when they get text data clearly. In fact, the consumers have the choice of providing their own mobile devices to effect payment. This has created efficiency and effectiveness in the payment processing due to the fact that the consumer traffic is eliminated and there is personal responsibility in case of any hitch in the payment processing. However, the scenario of the consumer bringing his own device for payment processing at the merchant business location has got its challenges. For instance, the merchant cannot manage to take control of the configuration of the client device. This compromises the retailer’s service delivery and it can culminate in craftiness and fraud among clients. The ‘payment card industry data security standards’ help in guiding the payment processes when the merchant has his own mobile device to serve customers. The standards ought to be complied with in order to avoid any inconvenience and probable fraud in the course of effecting of payment processing. This implies that the standards do not cover any eventuality pertaining to the mobile device ownership by the customers. In this regard, merchants must be very cautious and diligent while affecting the payment processing .This entails analyz ing the payment processes and verifying identity of various cards presented by the clients. The point of sale payment processing is the only scenario which applies with regard to the ‘payment card industry data security standards’. Sparck and Galliers (28) claim that square's mobile card reader technology is covered by the data security standards. The application of the mobile payment processing technology can only be successful when there is transaction security, application security and the mobile device security. There must be prevention of the customer account data from interception during the processing of payment. There must be prevention of data from interception while it is being transmitted from the mobile payment device. This is usually ensured through the use of strong encryption codes for the effecting of payment transactions. The merchants usually protect the customer’s account data through limitation of physical access to the device during transacti ng time. In fact, this is affected through the use of one-on-one service delivery at the point-of-sale (MobileReference, 37). This technological application should be protected from viruses, which destroy the customer payment data. For instance, the creation of malware, spams, Trojan and recycler computer viruses have led to massive destruction of vital documents online. This has also resulted in a total breakdown of some systems where no backup of documents

European EN and International ISO standards Essay Example for Free

European EN and International ISO standards Essay The abbreviations â€Å"EN† refers to European Norm while â€Å"ISO† refer to International Standards Organization. Endoscopy literally means â€Å"looking inside† and it is usually refers to look inside the body usually in relation to medical reasons using an instrument called an endoscope. It is used to examine the interior parts of a hollow organ or cavity of the body, and they are inserted directly into the organ. The endoscopes, especially flexible endoscopes are usually complex but can be reused but require very unique conditions for reuse in respect to their decontamination. It is not only their outer surfaces that are exposed, but also their air channels, water channels and even their accessories that enable them to function in the right manner. Their exposure to body fluids and other contaminants means that their reuse has to be very carefully looked into so as to avoid spread of diseases. It is also important to realize that most endoscopes are heat labile and cannot be autoclaved meaning they change under different heat conditions. European (EN) and International (ISO) standards that would be applicable to an endoscope decontamination unit (EDU) in the UK As abstracted from EN ISO 15883, information from the manufacturers should be given prior to purchasing the endoscope. This implies that the manufacturer provides information such the best disinfectants to use with that particular endoscope and what is expected when cleaning, for example the bacteria expected to be found there and also if the disinfectant in question is compatible with the automatic reprocessor in which it is being used. (Gurusamy Manivannan, 2008) As per BS EN ISO 15883-1, a temperature recorder having no fewer than ten sensors should be used, and the specifications are well indicated in the ISO standard. This is because the endoscopes are heat labile, and temperature may affect the chemical compositions of the accessories or other chemicals involved. The manufacturer should also establish the worst conditions under of the devices configuration. Such conditions encompass temperature, detergent concentration and surrogate device configuration. This also includes water flow pressure for use during testing. This may also be categorized in a similar manner as biocompatibility testing where limits such as residual limits are stipulated as per ISO 10993. (Denise Sheard, 20120 The calibrations should be checked in accordance with ISO 10012-1 for uniformity purposes. These are usually dictated by manufacturers using a validated method of applying a sensible reference. Each instrument should also be labeled with a unique reference number. This is important when measuring passage of fluids or drugs so as to get accurate and true results. The standard prEN ISO 15883-1-2004 has a clause that indicates that the manufacture shall all addition information associated with the use and decontamination of the particular endoscope. Information such as maximum flow and pressure of fluids within each channel in the device and the maximum possible permissible restriction of flow within each channel is deemed important and must be provided. (James Walker, 2014) There is also a standard similar to both that the manufacturers may be requested to give information concerning the device at any stage, and act as consultants. This is stipulated in prEN ISO 15883-1-2004. This is important when complications arise that personnel involved were not expecting References Gurusamy Manivannan, Disinfection and decontamination: principles, applications and related issues. Boca Raton : CRC Press/Taylor Francis Group, 2008 Denise Sheard , A practical guide to decontamination in healthcare . Hoboken: John Wiley Sons, 2012. James Walker, Decontamination in hospitals and healthcare. Oxford: Woodhead Publishing, 2014 Source document

Essay --

The first poem that I chose was by the poet Julia Alvarez titled â€Å"Queens, 1963† this told the story of a family that has moved into in Queens, NY. The writer and narrator of this story is from the Dominican Republic. One year has passed for the family to finally settle into the neighborhood. This time an African American family has moved right across the street. The young girl notices how her neighbors have not treated this family with kindness and respect. More police have been seen patrolling through the neighborhood. When reading this poem my initial thoughts were that â€Å"Queens, 1963† describes the American people's behavior towards foreigners and their reactions. Alvarez states, â€Å"Mr. Scott, the retired plumber, and his plump Midwestern wife, considered moving back home, where white and black got along by staying where they belonged.† (Alvarez, pp 952) It will take another year and another family that will move into their neighborhood, than once the African American family settles in another family will be placed under the same scrutiny. The narrator also discusses about a girl about the same age as her would have never been the â€Å"right kind of American.† Minorities such as the African Americans, Dominican Americans and any other ethnicity that came to America were looked right under the microscope. This perplexed me I do not understand why they are treated unfairly by the â€Å"True Americans.† There is no such thing as True Americans and that this poem definitely targeted it's audience through racial discrimination rather than cultural changes within a neighborhood in Queens, NY. Another Poet had a much refined and unique style of another part of New York City, he is one of my favorite poets Langston Hughes. The poem that I chos... ...ability to write out whatever she desires definitely has been therapeutic for her. I believe that my Dad knew all along that Rabia had amazing writing ability. The success that she has had with her writing will only grow more and more. As for this poem it shows how my dad truly was angel in a humans body. He has been watching over Rabia and I as well as my family. Though the trials of life haven't come very easy I am sure he is proud to see that my sister has found something in life that she enjoys. I love him and my mom and my family and friends. Thank you Rabia for being the best sister a little brother can have. Thank you for being someone I can look up to. You have been an amazing influence and role model to me. You have endured so much and I didn't experience as much pain as you because I was so young. Your an amazing sister and I know you will do great things.

Does man survive better under natural law or civilized law

When asked this question, the first thing that pops into mind is what both of these mean. Civilized law is our current position in society, and natural law exists among people who are not a part of mainstream society. If taking the side of civilized law, one could argue how advanced and fortunate people have become. We are starting to witness the beginning of a new era. It is full of information and technology, and it will decide how the future is going to be. But despite all our new inventions and ideas that show us how we’re better than the generations before us, have we grown in any other ways? Does being under civilized law only mean becoming more advanced technologically, or does it also apply to our morals as well? Obviously, society has developed a lot in learning and technology. Today we have inventions such as the computer and nuclear power plants. Things that were never imagined long ago can be easily found today. Machines alleviate us of a lot of hard work that had to be done by hand, so in this sense; we have become more fortunate under civilized law. On the other hand though, not all the technology we have is used for good. Society has produced many weapons specialized to kill large quantities of people. Many people have to live in constant fear of these weapons, while others use them for protection. We still have as many wars as we did in the past, but now the new technology used in them helps bring about more casualties. Could this be, by far, crueler than what our ancestors could ever possibly do to one another under the time of natural law? Besides the wars, society has not grown in understanding other people. There is still prejudice today. Many hate groups like the KKK are still around, and many new ones have come into being. In the past when our country was just starting to be formed, there were prejudices just because people were different. Over 100 years later, people haven’t changed much, and there is still prejudice, making one wonder if we have become a more knowledgeable society under the concept of civilized law. Technically we have become civilized under this concept. Society, though, cannot determine if this sort of ? civilized nature? is for the better or for the worse. Under civilized law we have created new inventions and ideas, however our morals have converted to a more barbaric state. The growing amounts of war, hatred, and acts of violence are demeaning to our current society. The concept of civilized law, whether intentional or not, has destroyed man. Maybe not technologically, but morally.

Chase Strategy Essay

What are some of the challenges associated with using the chase strategy and why? The chase strategy is one of three production strategies for aggregate planning in use today. Chase strategy is a form of demand matching. This is done by forecasting the expected demand set by previous sales or projected sales. The purpose of this is to meet or match the demand of their customers. It is also an appropriate strategy with variable demand such as seasonal items. The chase strategy is mostly used in service based industry that concentrate on meeting demand. Due to the unforeseen forecast, the company must hire and fire their employee to meet the production needs. United parcel service and Wal-Mart are examples of companies that use chase strategy. During the holiday season beginning in November, United Parcel Service and Wal-Mart hire seasonal workers to meet the increase in volume. This means that both of these companies expect to be busy and the opportunity to generate revenue is availab le if they have the correct number of employees in place. A primary advantage is the flexibility to meet demand fluctuations. Another advantage is both of these companies do not have to pay for benefits such as medical, dental, or provide retirement since these employees are not vested. According to Seeking Alpha, United Parcel Service expects to pick up 32 million packages on December 2, 2013, which is the first Monday after Thanksgiving and known as Cyber Monday, this will be more packages than 10% last year. On Cyber Monday, online retailers provide steep discounts for holiday shoppers. To handle this increased workload in the holiday season, UPS will hire 55,000 seasonal employees across the U.S. Reference: How This Holiday Season Will Be A Blessing For UPS. (2013, November 3). Retrieved September 26, 2014, from http://seekingalpha.com/article/1800442-how-this-holiday-season-will-be-a-blessing-for-ups

Indulgences and their Role in the Reformation

Indulgences and their Role in the Reformation An ‘indulgence’ was part of medieval Catholicism and a major trigger to the Protestant Reformation. Basically, indulgences could be purchased in order to reduce the punishment you were owed for your sins. Buy an indulgence for a loved one, and they would go to heaven and not burn in hell. Buy an indulgence for yourself, and you neednt worry about that pesky affair youd been having. If this sounds like cash or good deeds for less pain, that is exactly what it was. To many holy people like Martin Luther, this was against Jesus, against the idea of the church, against the point of seeking forgiveness and redemption. When Luther acted against it, Europe had evolved to the point that it would split in the revolution of the Reformation. What They Did The medieval western Christian church – the Eastern Orthodox church was different and not covered by this article – included two key concepts which allowed indulgences to occur. Firstly, you were going to be punished for the sins you accumulated in life, and this punishment was only partly erased by good works (like pilgrimage, prayers or donations to charity), divine forgiveness and absolution. The more you had sinned, the greater the punishment. Secondly, by the medieval era, the concept of purgatory had developed: a state entered after death where you would suffer the punishment which would reduce your sins until you were free, so you weren’t damned to hell but could work things off. This system invited something which would enable sinners to reduce their punishments in return for something else, and as purgatory emerged so bishops were given the powers to reduce penance. This developed in the crusades, where you were encouraged to go and fight (often) abroad in return for your sins being canceled. It proved a highly useful tool to motivate a worldview where the church, God,  and sin were central.From this, the indulgence system developed. Do enough to earn a full or ‘Plenary’ indulgence from the Pope or lesser ranks of churchmen, and all your sin (and punishment) was erased. Partial indulgences would cover a lesser amount, and complex systems developed which claimed to tell you to the day how much sin you’d canceled. Why They Went Wrong This system of reducing sin and punishment then went, to the eyes of many Reformation reformers, hideously wrong. People who didn’t, or couldn’t, go on crusade wondered whether some other practice might allow them to earn the indulgence. Perhaps something financial? So the indulgence came to be associated with people ‘buying’ them, whether by offering to donate sums to charitable works, to buildings to praise the church and all the other ways money could be used. This began in the thirteenth century and developed, to the point where government and church were creaming off a percentage of the funds, and complaints about selling forgiveness spread. You could even buy indulgences for your ancestors, relatives, and friends who were already dead. The Division of Christianity Money had infested the indulgence system, and when Martin Luther wrote his 95 Theses in 1517 he attacked it. As the church attacked him back he developed his views, and indulgences were squarely in his sights. Why, he wondered, did the church need to accumulate money when the Pope could, really, just free everyone from purgatory by himself? The church divided into fragments, many of which threw the indulgence system entirely out, and while they didn’t cancel the underpinnings, the Papacy reacted by banning the sale of indulgences in 1567 (but they still existed within the system.) Indulgences were the trigger to centuries of bottled up anger and confusion against the church and allowed it to be cleaved into pieces.

How to Overcome Makeshift Marketing CoSchedule Buyers Guide

How to Overcome Makeshift Marketing Buyers Guide Marketing  departments are busy places. Everyone has too much to do, and not enough time. Plus, there are always competing deadlines to meet, metrics to monitor, and channels to manage. None of this makes keeping teams organized any easier. In fact, sometimes, it feels downright impossible. Naturally, most marketers rely on a variety of tools to keep things under control. From planning to execution to measurement, there’s a tool or ten for everything. They’re supposed to make life easier. They’re supposed to make marketing management feel, well, manageable. Except they don’t. Not as well as you’d like, at least. Everything feels scattered, and your disjointed workflows don’t seem to work at all. So, what gives? In an ironic twist, your tools could actually be killing your marketing team’s productivity. Fortunately, this problem has a name, and you can fix it. How to Overcome Makeshift Marketing: The Buyers GuideWhat Is Makeshift Marketing (And How Does It Hold You Back)? Marketers often do marketing with non-marketing tools. Like spreadsheets. Too many spreadsheets. For everything. Or, they choose single-solution tools that do one thing †¦ but don’t integrate with other software. This is what we call makeshift marketing, and it’s no way to work. What makes this approach so painful? It makes developing efficient workflows impossible. Switching between multiple tools that don’t sync with each other leads to a lot of tab-switching. It necessitates a lot of inefficient hacks and workarounds. Tedious copy-and-paste processes aren’t fun, and they leave too much room for error. It makes collaboration feel like a trip to the dentist. Clunky tools lead to clunky processes that lead to dreading going into the office. Fortunately, there’s a better solution out there: . Free Pitch Deck: Are you sold on but need help educating your team? Grab your free slide deck to pitch to your boss. What Is ? is the  industry-leading marketing suite  that brings all your content, social, asset management, email, and marketing project management tools together on one unified platform. It’s mission control for your marketing team, making it easy to plan and execute your entire marketing strategy. In short, it’s the all-in-one answer to makeshift marketing. Could makeshift marketing be blocking your marketing teams productivity?Who Is For? Anyone in marketing who needs to get organized. That includes †¦ Professional Marketing Teams Keeping in-house teams focused and collaborating effectively isn’t easy. With , managing everything from small projects to full-fledged multi-channel campaigns isn’t only possible, but it might actually be fun. Learn More: For Professional Marketers: One Calendar to Rule Them All Marketing Agencies Instead of managing multiple clients with multiple tools, get all your clients into . You can finally stop trying to manage tons of different platforms and get everyone on the same page. Learn More: For Agencies: Every Client. Every Project. One Platform. Small Businesses SMBs have enough things to worry about, without worrying about keeping marketing organized. Our marketing calendar keeps things together so business owners and small business marketers can spend their limited resources doing work that matters. Learn More: For Small Business: The #1 Marketing Calendar For Your Growing Business and Keeping Your Sanity Solopreneuers When you’re a solo marketer, you’re responsible for everything that needs to get done. Fortunately, there’s one tool built to keep your life in order, so you can focus on building your business. Learn More: For Solopreneuers: The #1 Editorial Calendar For the Solopreneuer Who Does Everything Universities When managing marketing campaigns and communications across multiple departments, there’s a lot that can do wrong. That’s why top schools like American University and the University of Georgia depend on to keep everything organized in one place. Learn More: For Higher Education: Mission Control For Higher Education Teams Why Use ? Most marketing teams use a wide array of tools to get work done: Editorial calendars  to plan pieces and content themes in advance. Google Calendar  to manage meetings and events. Social media management platforms  to wrangle multiple networks. Email platforms  to schedule and deliver newsletters. Spreadsheets  to build reports. More spreadsheets  to track project progress. Yet another spreadsheet  to store future marketing ideas. †¦ too †¦ many †¦ spreadsheets. You have nightmares about endless color-coded columns. Analytics platforms  to prove your work is driving results. Communication apps  to keep inner-office chatter out of your inbox. Numerous publishing and execution tools  for different types of content. Note-taking apps  for storing memos and documentation. Project management tools  to keep creative teams organized. If that sounds like a lot of software, this list is only scratching the surface. Here’s a visualization of the martech landscape from back in 2011: Of course, the marketing industry has matured since then. The number of tools we have to choose from has grown accordingly. Here’s a similar visualization from 2017: That is an overwhelming number of tools and services to choose from. If looking at this makes you feel like popping an aspirin, you’re not alone. But, the market has grown because marketer’s needs have grown. We have more options for more specialized solutions than ever. In theory, this should make life easier, right? The answer is a resounding â€Å"kind of.† Marketers are still left using tools that weren’t made with marketers in mind. To make matters worse, purpose-built marketing solutions often don’t integrate with one another, either. This means: Marketing tool stacks are disconnected. When tools can’t talk to each other, keeping things organized gets difficult. Inefficient tools lead to inefficient work. For marketers, time is money, and time wasted due to tools that don’t scale is unacceptable. Managing projects and campaigns across multiple tools increases odds for errors. Copying and pasting content out of a static calendar into a CMS? Tracking progress between a spreadsheet and two team management apps? The more manual effort required to move data, the more opportunities exist for things to go wrong. Referring back to the marketing tool map above, it all leads to one question: Do you really need (at least) one tool from each of those product categories? With so much work to do and software to manage, marketing teams need one version of truth to guide them. Something that can consolidate the tools they use most day-to-day. A platform that’s actually built for marketers. One that can replace copy-and-paste processes and end the tyranny of countless spreadsheets. That platform is . Im replacing my copy-and-paste marketing processes with @How Can Help Beat Makeshift Marketing? is built to empower teams to push past makeshift marketing for good. Let’s take a deep dive into some key areas where streamlining marketing workflows with makes more sense than doing things the old-school way. One Place to Start Every Project With a makeshift marketing approach, projects live in several different tools. That makes it tough to know where to look, for what, and when. With as your team’s go-to marketing hub, you have one place to start planning every project and campaign. Visualize your entire marketing strategy. With Custom Content Types, mapping out every piece of content you’re working on it simple. See every project and campaign on one calendar. becomes your marketing team’s single version of truth  to see what’s ahead. Stop switching tabs between multiple apps. Eliminate confusion over which projects live in which app. Bring them all home into one cohesive marketing hub. With @as your team’s go-to marketing hub, you have one place to start planning everyOne Place to Manage Every Workflow From planning to execution, managing marketing workflows  isn’t easy. There are plenty of ways things can go wrong. Odds are, you’ve experienced a lot of them yourself. Part of the problem stems from tools that aren’t built to support smart marketing workflows at all. That’s why is designed to organize every phase of your marketing processes. Communicate. With Discussion Threads, you can keep all communication attached to every project and piece of content. No more missing messages or email threads. Collaborate. Pass comments, exchange files, and manage version control. Create. With key integrations, you can execute everything in one place. @is designed to organize every phase of your marketing processes.Content: One Unified Editorial Calendar. enables teams to manage every project on one calendar. This gives everyone full visibility into all your marketing efforts. No more missed deadlines or last-minute surprises. It’s also easy to drag and drop entries from one day to another. Plus, with our WordPress integration, you can schedule blog posts to publish automatically. Write content in Word, Google Docs, or the built-in text editor, and you can even convert your docs directly into WordPress posts, or convert and download them as HTML (to be imported into another CMS). @enables teams to manage every project on one calendar. Heres how:Social Media Marketing: Schedule. Publish. Measure. Bringing your content and social media calendars together yields several benefits: Manage all your content in one place. Create content and schedule social promotion, together. Curate content from anywhere on the web with our Chrome extension. Stop switching between multiple platforms. You need to know what’s publishing, and when, regardless of the medium or channel. Instead of managing content in one place and scheduling social posts in another, bringing both under one roof makes it easier to get the full picture on your publishing schedule. Save time automating scheduling and reporting. Use ReQueue  to reshare top performing posts. Use Best Time Scheduling  to post at optimal times without manual effort. Use deep social analytics  to measure performance and produce visually appealing reports. Stay on top of all your social media conversations with Social Conversations Inbox. Reply, message and engage directly from your account. Instead of using multiple tools, manually building posting schedules and reports, you can save tons of time automating everything with a purpose-built platform. Plus, with our mobile app, you can easily manage social scheduling no matter where you are. @helps marketing teams save time creating, scheduling, and measuring social media postsMarketing Project Management: Stop Herding Cats. Get More Done. Creative professionals are hired because they’re good at what they do. Sometimes, they’re not the best at getting organized, though. In fact, it’s not unusual to see a writer or designer with a desk that looks like this: What looks like chaos, is actually a sign of a genius at work (or, at least, that’s what they’ll say). 😉 Now, this isn’t to say marketers are inherently disorganized. Far from it. But, even the most coordinated amongst us need tools to keep our work days, weeks, and months straight. Marketing project managers know this. And, if you’ve ever tried managing multiple teams or clients in numerous toolsets (a common headache for agencies and enterprises, in particular), you know the pain is real. Instead, is made to make corralling creatives and marketers easier. Here’s how we do it: Organize complex campaigns with Marketing Campaigns. Keep every piece of every campaign organized on one visual timeline. Use Task Templates  to build project checklists. Maintain consistent workflows  with these reusable checklists. Plus, approve (or reject) work with Task Approvals. Measure productivity with Team Performance Reports. See who’s crushing it, who’s falling behind, and adjust workloads accordingly. Plus, with our Zapier integration, you can easily sync popular project management tools including Asana, Trello, Basecamp, and Wrike with your calendar. Email Marketing: Schedule Newsletters With Your Favorite Email Service Provider. Email marketing drives 4,000% ROI. With Email Marketing from , you can: Seamlessly integrate with your *favorite* email marketing platform.  You already have a kick-a$$ email platform you know and love, so why give it up? With Email Marketing, you can easily connect your preferred email platform to with just a couple clicks. Write click-worthy email subject lines†¦every time.  With Email Marketing, you can use ’s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to drive  more  opens,  more  clicks, and  more  conversions. Get full visibility into your ENTIRE  marketing strategy.  Say â€Å"buh-bye† to disjointed marketing content (and constantly jumping from screen to screen). With Email Marketing, it’s easy to see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary. And when it’s this easy to manage + optimize your already-powerful email marketing strategy†¦ †¦imagine how much  more  ROI you can drive with everything in one place.  Ã°Å¸Ëœâ€° currently integrates with MailChimp, Constant Contact, Active Campaign, and Campaign Monitor. How to Overcome Makeshift Marketing Buyers Guide Marketing  departments are busy places. Everyone has too much to do, and not enough time. Plus, there are always competing deadlines to meet, metrics to monitor, and channels to manage. None of this makes keeping teams organized any easier. In fact, sometimes, it feels downright impossible. Naturally, most marketers rely on a variety of tools to keep things under control. From planning to execution to measurement, there’s a tool or ten for everything. They’re supposed to make life easier. They’re supposed to make marketing management feel, well, manageable. Except they don’t. Not as well as you’d like, at least. Everything feels scattered, and your disjointed workflows don’t seem to work at all. So, what gives? In an ironic twist, your tools could actually be killing your marketing team’s productivity. Fortunately, this problem has a name, and you can fix it. How to Overcome Makeshift Marketing: The Buyers GuideWhat Is Makeshift Marketing (And How Does It Hold You Back)? Marketers often do marketing with non-marketing tools. Like spreadsheets. Too many spreadsheets. For everything. Or, they choose single-solution tools that do one thing †¦ but don’t integrate with other software. This is what we call makeshift marketing, and it’s no way to work. What makes this approach so painful? It makes developing efficient workflows impossible. Switching between multiple tools that don’t sync with each other leads to a lot of tab-switching. It necessitates a lot of inefficient hacks and workarounds. Tedious copy-and-paste processes aren’t fun, and they leave too much room for error. It makes collaboration feel like a trip to the dentist. Clunky tools lead to clunky processes that lead to dreading going into the office. Fortunately, there’s a better solution out there: . Free Pitch Deck: Are you sold on but need help educating your team? Grab your free slide deck to pitch to your boss. What Is ? is the  industry-leading marketing suite  that brings all your content, social, asset management, email, and marketing project management tools together on one unified platform. It’s mission control for your marketing team, making it easy to plan and execute your entire marketing strategy. In short, it’s the all-in-one answer to makeshift marketing. Could makeshift marketing be blocking your marketing teams productivity?Who Is For? Anyone in marketing who needs to get organized. That includes †¦ Professional Marketing Teams Keeping in-house teams focused and collaborating effectively isn’t easy. With , managing everything from small projects to full-fledged multi-channel campaigns isn’t only possible, but it might actually be fun. Learn More: For Professional Marketers: One Calendar to Rule Them All Marketing Agencies Instead of managing multiple clients with multiple tools, get all your clients into . You can finally stop trying to manage tons of different platforms and get everyone on the same page. Learn More: For Agencies: Every Client. Every Project. One Platform. Small Businesses SMBs have enough things to worry about, without worrying about keeping marketing organized. Our marketing calendar keeps things together so business owners and small business marketers can spend their limited resources doing work that matters. Learn More: For Small Business: The #1 Marketing Calendar For Your Growing Business and Keeping Your Sanity Solopreneuers When you’re a solo marketer, you’re responsible for everything that needs to get done. Fortunately, there’s one tool built to keep your life in order, so you can focus on building your business. Learn More: For Solopreneuers: The #1 Editorial Calendar For the Solopreneuer Who Does Everything Universities When managing marketing campaigns and communications across multiple departments, there’s a lot that can do wrong. That’s why top schools like American University and the University of Georgia depend on to keep everything organized in one place. Learn More: For Higher Education: Mission Control For Higher Education Teams Why Use ? Most marketing teams use a wide array of tools to get work done: Editorial calendars  to plan pieces and content themes in advance. Google Calendar  to manage meetings and events. Social media management platforms  to wrangle multiple networks. Email platforms  to schedule and deliver newsletters. Spreadsheets  to build reports. More spreadsheets  to track project progress. Yet another spreadsheet  to store future marketing ideas. †¦ too †¦ many †¦ spreadsheets. You have nightmares about endless color-coded columns. Analytics platforms  to prove your work is driving results. Communication apps  to keep inner-office chatter out of your inbox. Numerous publishing and execution tools  for different types of content. Note-taking apps  for storing memos and documentation. Project management tools  to keep creative teams organized. If that sounds like a lot of software, this list is only scratching the surface. Here’s a visualization of the martech landscape from back in 2011: Of course, the marketing industry has matured since then. The number of tools we have to choose from has grown accordingly. Here’s a similar visualization from 2017: That is an overwhelming number of tools and services to choose from. If looking at this makes you feel like popping an aspirin, you’re not alone. But, the market has grown because marketer’s needs have grown. We have more options for more specialized solutions than ever. In theory, this should make life easier, right? The answer is a resounding â€Å"kind of.† Marketers are still left using tools that weren’t made with marketers in mind. To make matters worse, purpose-built marketing solutions often don’t integrate with one another, either. This means: Marketing tool stacks are disconnected. When tools can’t talk to each other, keeping things organized gets difficult. Inefficient tools lead to inefficient work. For marketers, time is money, and time wasted due to tools that don’t scale is unacceptable. Managing projects and campaigns across multiple tools increases odds for errors. Copying and pasting content out of a static calendar into a CMS? Tracking progress between a spreadsheet and two team management apps? The more manual effort required to move data, the more opportunities exist for things to go wrong. Referring back to the marketing tool map above, it all leads to one question: Do you really need (at least) one tool from each of those product categories? With so much work to do and software to manage, marketing teams need one version of truth to guide them. Something that can consolidate the tools they use most day-to-day. A platform that’s actually built for marketers. One that can replace copy-and-paste processes and end the tyranny of countless spreadsheets. That platform is . Im replacing my copy-and-paste marketing processes with @How Can Help Beat Makeshift Marketing? is built to empower teams to push past makeshift marketing for good. Let’s take a deep dive into some key areas where streamlining marketing workflows with makes more sense than doing things the old-school way. One Place to Start Every Project With a makeshift marketing approach, projects live in several different tools. That makes it tough to know where to look, for what, and when. With as your team’s go-to marketing hub, you have one place to start planning every project and campaign. Visualize your entire marketing strategy. With Custom Content Types, mapping out every piece of content you’re working on it simple. See every project and campaign on one calendar. becomes your marketing team’s single version of truth  to see what’s ahead. Stop switching tabs between multiple apps. Eliminate confusion over which projects live in which app. Bring them all home into one cohesive marketing hub. With @as your team’s go-to marketing hub, you have one place to start planning everyOne Place to Manage Every Workflow From planning to execution, managing marketing workflows  isn’t easy. There are plenty of ways things can go wrong. Odds are, you’ve experienced a lot of them yourself. Part of the problem stems from tools that aren’t built to support smart marketing workflows at all. That’s why is designed to organize every phase of your marketing processes. Communicate. With Discussion Threads, you can keep all communication attached to every project and piece of content. No more missing messages or email threads. Collaborate. Pass comments, exchange files, and manage version control. Create. With key integrations, you can execute everything in one place. @is designed to organize every phase of your marketing processes.Content: One Unified Editorial Calendar. enables teams to manage every project on one calendar. This gives everyone full visibility into all your marketing efforts. No more missed deadlines or last-minute surprises. It’s also easy to drag and drop entries from one day to another. Plus, with our WordPress integration, you can schedule blog posts to publish automatically. Write content in Word, Google Docs, or the built-in text editor, and you can even convert your docs directly into WordPress posts, or convert and download them as HTML (to be imported into another CMS). @enables teams to manage every project on one calendar. Heres how:Social Media Marketing: Schedule. Publish. Measure. Bringing your content and social media calendars together yields several benefits: Manage all your content in one place. Create content and schedule social promotion, together. Curate content from anywhere on the web with our Chrome extension. Stop switching between multiple platforms. You need to know what’s publishing, and when, regardless of the medium or channel. Instead of managing content in one place and scheduling social posts in another, bringing both under one roof makes it easier to get the full picture on your publishing schedule. Save time automating scheduling and reporting. Use ReQueue  to reshare top performing posts. Use Best Time Scheduling  to post at optimal times without manual effort. Use deep social analytics  to measure performance and produce visually appealing reports. Stay on top of all your social media conversations with Social Conversations Inbox. Reply, message and engage directly from your account. Instead of using multiple tools, manually building posting schedules and reports, you can save tons of time automating everything with a purpose-built platform. Plus, with our mobile app, you can easily manage social scheduling no matter where you are. @helps marketing teams save time creating, scheduling, and measuring social media postsMarketing Project Management: Stop Herding Cats. Get More Done. Creative professionals are hired because they’re good at what they do. Sometimes, they’re not the best at getting organized, though. In fact, it’s not unusual to see a writer or designer with a desk that looks like this: What looks like chaos, is actually a sign of a genius at work (or, at least, that’s what they’ll say). 😉 Now, this isn’t to say marketers are inherently disorganized. Far from it. But, even the most coordinated amongst us need tools to keep our work days, weeks, and months straight. Marketing project managers know this. And, if you’ve ever tried managing multiple teams or clients in numerous toolsets (a common headache for agencies and enterprises, in particular), you know the pain is real. Instead, is made to make corralling creatives and marketers easier. Here’s how we do it: Organize complex campaigns with Marketing Campaigns. Keep every piece of every campaign organized on one visual timeline. Use Task Templates  to build project checklists. Maintain consistent workflows  with these reusable checklists. Plus, approve (or reject) work with Task Approvals. Measure productivity with Team Performance Reports. See who’s crushing it, who’s falling behind, and adjust workloads accordingly. Plus, with our Zapier integration, you can easily sync popular project management tools including Asana, Trello, Basecamp, and Wrike with your calendar. Email Marketing: Schedule Newsletters With Your Favorite Email Service Provider. Email marketing drives 4,000% ROI. With Email Marketing from , you can: Seamlessly integrate with your *favorite* email marketing platform.  You already have a kick-a$$ email platform you know and love, so why give it up? With Email Marketing, you can easily connect your preferred email platform to with just a couple clicks. Write click-worthy email subject lines†¦every time.  With Email Marketing, you can use ’s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to drive  more  opens,  more  clicks, and  more  conversions. Get full visibility into your ENTIRE  marketing strategy.  Say â€Å"buh-bye† to disjointed marketing content (and constantly jumping from screen to screen). With Email Marketing, it’s easy to see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary. And when it’s this easy to manage + optimize your already-powerful email marketing strategy†¦ †¦imagine how much  more  ROI you can drive with everything in one place.  Ã°Å¸Ëœâ€° currently integrates with MailChimp, Constant Contact, Active Campaign, and Campaign Monitor.